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German athletics championships

German athletics championships

3. 9. 2020 1 min. reading

Back to the roots - we are celebrating a cult with an exclusive Nike Blue Ribbon Sports collection

 

With our activation for the german track & field championships we celebrated Nike’s brand heritage. Under Nike's previous name Blue Ribbon Sports, the main sales strategy was driving to track & field events with an old Volkswagen Bulli selling spikes and running shoes directly to the athletes.

 

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For Nike's Co-founder Bill Bowerman this close connection to athletes and feedback was the key to further development of products. Also for us the close connection to athletes is key. That’s why we took this heritage and were present with our Pop-Up at the championships in Braunschweig.

BRS

That’s how we launched the Nike Blue Ribbon Sport collection including the very limited BRS edition of the Nike ZoomX Vaporfly Next%. To complete the whole story Volkswagen provided us a cool oldtimer Bulli like Nike had back then.

BRS

Athletics 

 ZOOM SUPERFLY ELITE 2
 ZOOM SUPERFLY ELITE
 ZOOM SUPERFLY ELITE
 TRIPLE JUMP ELITE
 ZOOM JAVELIN ELITE 3
 ZOOM JAVELIN ELITE 3
ZOOM PV II
 ZOOM VICTORY ELITE 2
ZOOM JAVELIN ELITE 2
ZOOM MAXCAT 4
 ZOOM JA FLY 3
 ZOOM VICTORY 3
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